case study 1

5-year community building strategy

  • THE CLIENT | EST 1976

    A public-listed conglomerate with 5 core businesses mainly Plantation, Automotive, Credit Financing, Trading & Building Materials, Property Investment & Development.

  • The Problem

    The client has come to a conclusion that their CSR strategy and initiatives lack of intentional and sustainable touch points with youth and community stakeholders.

  • The Solution

    Building communities of love by starting small and now expanding upon maturity. 5-year long Community Building Programme focused on the 3C Framework - Competency, Capacity, Cohesion.

3 C Framework

 

competency

 

Growing youth leadership competency primarily through Leaderonomics Club Syllables that covers 49 leadership traits.

 

CAPACITY

 

Building the capacity of community stakeholders to design, deliver programmes through Volunteer Engagement and Camps.

 

COHESION

 

Drawing stakeholders and youths together to ensure deep, sustainable impact through parent engagements and annual conventions.

impact results

1,340 of students impacted

126 of high-potential student leaders developed

55 of schools (primary and secondary) reached

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